GC Jobs

Digital Communications and Marketing Gurus

Reference number: DVA17J-008764-000356
Selection process number: 17-DVA-EA-CH-297359
Veterans Review and Appeal Board - Charlottetown (Prince Edward Island) - Veterans Affairs Canada - Communications Division
Halifax (Nova Scotia), Kirkland Lake (Ontario), Ottawa (Ontario), Charlottetown (Prince Edward Island), Montréal Island (Québec)
IS-03, IS-04
$67,241 to $86,788 (IS-03 range $67,241 to $72,660 IS-04 range $80,274 to $86,788)

For further information on the organization, please visit Veterans Review and Appeal Board - Charlottetown (Prince Edward Island)

Veterans Affairs Canada - Communications Division

Closing date: 12 March 2019 - 23:59, Pacific Time

Who can apply: Persons residing in Canada and Canadian citizens residing abroad.

Update: October 27, 2017: addition to important messages


For your information, this advertisement has been updated and a screening question added for Education. Please resubmit your application in the new format.

Thank you for your understanding and interest in this selection process.

Good luck!

Important messages

When you apply to this selection process, you are not applying for a specific job, but to an inventory for future vacancies. As positions become available, applicants who meet the qualifications may be contacted for further assessment.

October 27, 2017: All information must be provided through the “apply online” application process. Do not fax, mail, email or drop-off a hard copy application as these will not be accepted. To apply in an alternate format due to disability, you must contact the email address indicated in the "Contact information" section below PRIOR to the Closing Date.

Are you a great communicator? Want to contribute to a growing and constantly-changing field? Join us, your creativity will be valued. You’ll contribute to challenging projects in an environment where teamwork, initiative, and innovation are key.

Check out our main channels:

• http://www.veterans.gc.ca/
• https://www.facebook.com/VeteransAffairsCanada/
• https://www.facebook.com/CanadaRemembers/
• https://twitter.com/VeteransENG_CA
• https://www.youtube.com/user/VeteransAffairsCa/

We need your help to:

• Improve and expand our digital presence to communicate better with Canadians;
• Explore and adopt the latest communications tools and techniques;
• Develop and produce creative communication products and marketing tools; and
• Coordinate and support special projects like focus groups and international events.

Our four streams of work are:

• Stream 1: Web Publishing Wizard;
• Stream 2: Social Media Champion;
• Stream 3: Advertising and Marketing Ace; and
• Stream 4: Video Production or Graphic Design Visionary.

Successful candidate(s) must meet and maintain the Conditions of Employment throughout their employment.

Candidates will be asked to provide proof of their education credentials at a later date.

Candidates will be asked to provide proof of Canadian citizenship.

Candidates must fully demonstrate they meet the education and experience requirements. Failure to do so may result in their applications being screened out.

Candidates must meet the essential qualifications to be appointed to a position.

Candidates may be required to meet the asset qualifications or the organizational needs, depending on the requirements of the specific position being staffed.

Persons are entitled to participate in the appointment process in the official language of their choice. Applicants are asked to indicate their preferred official language in their application.

An interview, written exam or situational exercise may be administered. Reference checks may be sought.

Persons with a disability preventing them from applying on-line should contact us at
Reader Service: 1-800-461-6263

Intent of the process

This process will collect applications to create an inventory that will be used for various types of opportunities, including indeterminate, term, assignment, secondment, interchange, and casual employees.

NOTE - casual employment means a short-term employment option to hire persons to the Public Service for a period not to exceed 90 working days in one department in any one calendar year.

Positions to be filled: Number to be determined

Information you must provide

Your résumé.

You must meet all essential qualifications in order to be appointed to the position. Other qualifications may be a deciding factor in choosing the person to be appointed. Some essential and other qualifications will be assessed through your application. It is your responsibility to provide appropriate examples that illustrate how you meet each qualification. Failing to do so could result in your application being rejected.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

A degree from a recognized post-secondary institution OR an acceptable combination of education, training, and/or experience*.

*The acceptable combination is defined as: a college diploma in a field relevant to the position and 6-12 months of work experience in a field relevant to the position.

NOTE: Incumbents of IS positions who do not possess the formal education prescribed are deemed to meet the education standard based on their education, training and/or experience. They must be accepted as having met the minimum education standard whenever a bachelor's degree without any specialization is called for in a position classified as IS.

Degree equivalency

Stream 1: Web Publishing Wizard
• Experience in web design using HTML5 and Cascading Style Sheets (CSS).
• Experience providing advice to clients or management on website layout and functionality.
• Experience working on a multidisciplinary team.

STREAM 2: Social Media Champion
• Experience using social media platforms and equipment professionally.
• Experience in the use of social media best practices and emerging tools.
• Experience working on a multidisciplinary team.

STREAM 3: Advertising and Marketing Ace
• Experience planning and implementing professional advertising, marketing, or public opinion research campaigns.
• Experience in research and analysis.
• Experience developing and maintaining collaborative working relationships with internal or external partners.

STREAM 4: Video Production or Graphic Design Visionary
• Experience in graphic design using Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects) or similar applications; OR experience in video production using Adobe Premiere Pro, Apple Final Cut Pro, or similar application.
• Experience creating visual or audio products for at least two of the following media: print, web, television, social media.
• Experience providing advice on layout and conceptual designs.
• Experience working on a multidisciplinary team.

If you possess any of the following, your application must also clearly explain how you meet it (other qualifications)

Stream 1: Web Publishing Wizard
• Experience working with Government of Canada web standards.
• Experience in data collection and analytics.
• Experience working on web projects.
• Experience reviewing or writing web content.

Stream 2: Social Media Champion
• Experience coordinating meetings or working groups.
• Experience using Hootsuite for business.
• Experience using social media to support professional events or campaigns.
• Experience live streaming.
• Experience in data collection and analytics.
• Experience developing multi-platform social media schedules and plans.
• Experience using videography equipment.

Stream 3: Advertising and Marketing Ace
• Experience conducting focus groups or consultation sessions.
• Experience conducting advertising, marketing, or public opinion research activities in the public sector.
• Experience developing federal Cabinet documents (e.g., Treasury Board submissions).
• Experience working with federal central agencies (e.g., Treasury Board Secretariat, Privy Council Office).
• Experience working with Advertising Standards Canada.

Stream 4: Video Production or Graphic Design Visionary
• Experience as a professional videographer or video journalist.
• Experience live streaming.
• Experience in digital animation.
• Experience conducting audio or video interviews.
• Experience storyboarding.
• Experience planning video shoots, including scouting, selecting, and reserving locations.
• Experience developing production schedules.
• Experience directing and coaching talent.
• Experience working with Assistant Deputy Ministers, Deputy Ministers, Ministers, or Ministers’ staff.

The following will be applied / assessed at a later date (essential for the job)

Various language requirements
• English Essential
• Bilingual Imperative BBB/BBB, CBC/CBC, CCC/CCC

Information on language requirements

• Ability to communicate effectively orally.
• Ability to communicate effectively in writing.
• Ability to work effectively under pressure with conflicting priorities.
• Ability to adapt to change.

Personal Suitabilities
• Effective interpersonal skills
• Initiative
• Creativity

The following may be applied / assessed at a later date (may be needed for the job)

All streams:
• Experience as a member of the Canadian Armed Forces or the Royal Canadian Mounted Police.
• Experience working in conjunction with the Canadian Armed Force or National Defence.
• Experience working in a communications office (public or private sector).
• Experience as a member of the media.
• Experience working under the Government of Canada’s Federal Identity Program.
• Experience in training or mentoring.

Conditions of employment

Reliability Status security clearance - Various security requirements:
• Reliability Status
• Secret Security Clearance

Operational Requirements
• Willingness and ability to work overtime on occasion, and to work weekends and/or statutory holidays.
• Willingness and ability to travel on occasion
• Willingness and ability to carry a departmental mobile device (e.g., BlackBerry) and monitor/respond after hours.

Other information

This inventory, and the resulting pools of qualified candidates, will be valid primarily for positions in Charlottetown, PE and Ottawa, ON, but may also be used for positions in other locations across Canada (e.g., Toronto, Montreal, Kirkland Lake, Halifax). The pools of qualified candidates may be used by other organizations in the Veterans Affairs portfolio and by other federal government departments.

The Public Service of Canada is committed to building a skilled, diverse workforce reflective of Canadian society. As a result, it promotes employment equity and encourages candidates to indicate voluntarily on their application if they are a woman, an Aboriginal person, a person with a disability or a member of a visible minority group.

The Public Service of Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the Public Service Commission or the departmental official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.


Preference will be given to veterans and to Canadian citizens, in that order.

Information on the preference to veterans

We thank all those who apply. Only those selected for further consideration will be contacted.

Contact information

Joseph Doran, Human Resources Strategic Advisor: When sending an email please state Selection Process Number in subject line.
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