GC Jobs

Heritage Programs Student, Promotions & Social Media

Reference number: CAP24J-130498-000018
Selection process number: 2024-CAP-BNP-SU-EA-002
Parks Canada - Heritage Programs
Banff (Alberta), Banff National Park of Canada (Alberta)
Term (student)
$22.29 to $25.52 per hour

Closing date: 12 February 2024 - 23:59, Pacific Time

Who can apply: Parks Canada Agency considers applications from students who have legal status to work in Canada. Please indicate in your application the reason for which you are entitled to work in Canada: Canadian citizenship, permanent resident status, or work permit.
To be considered for employment under one of the student employment programs, the individual must be:
• registered as a full-time or part-time secondary or post-secondary student in an accredited academic program
• participating in adult education and retraining programs at the secondary level, operated under the authority of an accredited academic institution
• should meet the minimum age requirement to be employed in the province or territory of work

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

***Important Information and Instructions***

1. Students will be required to cover all travel expenses to and from the location of work.
2. Living accommodations will not be provided.

No cover letter required – Respond to questions in the on-line application.

NOTE: When submitting your application to this selection process, you will be required to answer screening questions to demonstrate how you meet the essential qualifications (education and all essential experiences).

Your job application must clearly demonstrate that you meet all the pre-screening requirements in order to move on to the next step. Please explain how you meet the essential criteria of education and experience. Do not forget to specify the period during which you have held each function (month and year), and where you acquired the qualification. The answers to the pre-screening questions will be the main source of information that the assessment board members will be using to determine whether you have the essential qualifications for education and experience. Your resume must corroborate your answers to the pre-screening questions. The lack of information in the form requested may result in the rejection of your application. Additional information may be requested after closing date for screening and/or assessment purposes.


Duties may include the following:

• Developing and designing online and print promotional materials and content
• Creating a social media schedule and posting content for Banff Park Museum National Historic Site, Cave and Basin National Historic Site, and Rocky Mountain House National Historic Site
• Updating national historic site content and event listings
• Distributing promotional materials
• Assisting with the development of photo/video content
• Assisting in photo cataloguing, selection, and inventory
• Assisting with on-site promotions at Parks Canada events

Work environment

Join us this summer to promote three Parks Canada national historic sites in Banff National Park (Banff Park Museum NHS and Cave and Basin NHS) and Rocky Mountain House (Rocky Mountain House NHS). Work with a dynamic team of marketing professionals, and learn how Parks Canada uses promotional activities and social media to increase visitation to its places. You will have the opportunity to gain office experience, participate in marketing and sales activities and support special events.

Intent of the process

The results may be used in the future to fill other temporary student vacancies that may arise in the Banff Field Unit, in various locations, with full or part-time hours for various tenures, depending on status of the selected candidate.

Positions to be filled: 1

Information you must provide

Your résumé.

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)


Currently enrolled in a recognized post-secondary institution in a program leading to a degree or diploma; in a field related to marketing, communications, tourism, public relations, museum studies or other field closely related to the ones mentioned.

Proof of education will be required at time of interview.

Degree equivalency


• Experience in event/activity coordination and promotion
• Experience and/or familiarity developing promotional content for the purpose of advertising or promoting on various social media channels
• Experience in working in a team-oriented environment

The following will be applied / assessed at a later date (essential for the job)

English essential

Information on language requirements


• Banff Park Museum National Historic Site, Cave and Basin National Historic Site, and Rocky Mountain House National Historic Site


• Excellent communication skills, both oral and written
• Ability to manage multiple projects and work in a collaborative team environment
• Ability to carry out detailed instructions accurately and efficiently
• Ability to organize tasks and take initiative
• Ability to work independently


• Exercises sound judgment
• Communicates effectively
• Takes responsibility
• Personally connects with people

The following may be applied / assessed at a later date (may be needed for the job)

Asset Qualifications:

The following qualifications may be applied and/or assessed because they are beneficial in carrying out the duties of the position. They may be used in screening, assessment or determining right fit for this selection process, so please describe how you meet any of the following criteria.

• Experience and/or familiarity working with Adobe InDesign and Photoshop
• Experience in writing copy for a website, business, or other organization
• Experience and/or familiarity creating and editing photos/videos


• Willing and able to work shifts, weekends, holidays and overtime
• Willing and able to travel to Rocky Mountain House, Alberta, including overnight (accommodation will be provided)
• Possession and maintenance of a valid Alberta Class 5 driver’s license or equivalent

Conditions of employment


• Successful completion and maintenance of reliability security clearance
• Willing and able to wear a Parks Canada uniform and safety equipment

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Note: Additional information may be requested after closing date for screening and/or assessment purposes.

Parks Canada is committed to the principles of diversity and employment equity under the Employment Equity Act, and strives to ensure that our workforce reflects the diverse nature of Canadian society. In support of achieving a representative workforce, preference may be given to qualified candidates who self-identify as belonging to an employment equity group such as Indigenous peoples, persons with disabilities, LGBTQ2+ youth, minority Francophones, and members of racially minoritized groups and encourage applicants to self-identify in their application.

The Parks Canada Agency is established as a separate employer in the Federal Public Service under the Financial Administration Act. Persons appointed to the Agency continue to be part of the Public Service. The Parks Canada Agency operates under its own human resources framework outside of the Public Service Employment Act and in line with values of fairness, competence and respect, and its operating principles.

In accordance with paragraph 8(2)(a) of the Privacy Act, information or material, whether provided directly by the candidate or otherwise obtained by the selection board, used during the selection process for the purpose of assessing a candidate may be used as part of the selection review and recourse processes. Such relevant information may be provided to third parties, such as other candidates or their representatives, who have a legitimate reason to be aware of that information.

Persons who are in receipt of a Canadian Government Public Service pension and are considering this employment opportunity with the Parks Canada Agency, should contact the PWGSC Public Service Pension Centre (1-800-561-7930) in order to determine the impact of an appointment on their pension benefit entitlements.

Persons are entitled to participate in the appointment process in the official language of their choice.

We thank all those who apply. Only those selected for further consideration will be contacted.

Contact information

Michael Moynihan, Promotion & Non-Personal Media Officer, Heritage Programs
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