Senior Brand Advisor

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

We will only accept on-line applications received via the jobs.gc.ca site.
To submit an application on-line, please select the button "Apply Online" below.

Duties

***A portfolio review of your original graphic design work will be part of this process.***

As part of the Brand Management team, this senior graphic designer supervises and leads a team of communication designers who work collaboratively to design, deliver, and maintain a suite of products that support the management of Parks Canada’s brand while advancing the Agency’s mandate. The work involves conducting research, planning, and managing complex, multiple, or large-scale communication and brand identity design projects, related workflow, and client relationships. The incumbent provides brand management-related advice and support to the broad Parks Canada team and external suppliers.

Work environment

🏆 The Parks Canada team is proud to be recognized by Forbes as one of Canada's Best Employers (2024).

Parks Canada is a unique agency of the federal public service of Canada. By joining the Parks Canada family, you will have a real impact on Canada’s national parks, national historic sites and national marine conservation areas. You will contribute to ensuring our historical and natural treasures always occupy a special place in the hearts of Canadians.

Parks Canada is a federal government agency responsible for the protection and preservation of Canada’s outstanding natural and cultural resources through a system of national parks, national marine conservation areas and national historic sites in all regions of Canada.

Discover a rich assembly of natural, cultural and agricultural landscapes that are home to amazing biodiversity, as well as amazing hiking opportunities and human history dating back over 10,000 years, including some of Canada's oldest known Indigenous sites.

Intent of the process

This process may be used to create a list of qualified candidates to staff similar positions with various security levels or linguistic profiles in same or other parts of the country. Please clearly identify the work location(s) in which you are prepared to work.

Positions to be filled: 1

Information you must provide

Your résumé.

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

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EDUCATION:

EDU1: Graduation from a recognized post-secondary institution with a specialization in communication design, design management OR an acceptable combination of education, training, and experience.

Degree equivalency

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EXPERIENCE:

EXP1: Significant* experience providing strategic advice to clients and management possessing varying levels of knowledge about branding;
EXP2: Experience in developing, evaluating, and refining policies, guidelines, tools, and processes to support the management of a brand program;
EXP3: Significant* experience in the management of complex, multiple, or large-scale visual communication projects, and associated workflow and client/horizontal relationships;
EXP4: Significant* experience leading and providing creative direction to a team of communication designers while ensuring quality control of products and services related to the development of a variety of branded products;
EXP5: Recent** and significant* experience using computer software programs for the Macintosh platform, including: Macintosh system software, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, and Microsoft Office.

*Significant is defined as the degree of experience normally gained through two years or more of relevant experience.
**Recent is defined as within the last two years.

The following will be applied / assessed at a later date (essential for the job)

Bilingual - Imperative (CBC/CBC)

Information on language requirements

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KNOWLEDGE:

K1: Knowledge of communication design trends, design theory, and practices;
K2: Knowledge of contemporary brand management, intellectual property, and brand identity theory and practices;
K3: Knowledge of federal legislation, policies, and guidelines governing visual communication and brand management (e.g.: Federal Identity Program, Official Languages Act, etc.)

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ABILITIES:

A1: Ability to provide advice informed by research on issues related to visual communication and brand management;
A2: Ability to apply the principles of design thinking to the process of developing effective communication design solutions;
A3: Ability to work horizontally across functional groups and departments, and to organize, build, and maintain peer networks;
A4: Ability to communicate effectively orally and in writing.

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PERSONAL SUITABILITY:

PS1: Exercises sound judgement.
PS2: Makes things happen.
PS3: Strives for excellence .

The following may be applied / assessed at a later date (may be needed for the job)

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ASSET EXPERIENCES:

AE1: Experience designing products or templates for a multitude of channels: promotional products in print, corporate reports, vehicular wraps, symbols, wayfinding signage, interpretation panels, digital products such as e-newsletters, social media products, video elements, animations, or 3D products such as bronze castings, plaques, etc;
AE2: Experience with accessible communications design: design considering equity and inclusion, use of AI in design or in the context of Indigenous reconciliation.

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

To encourage workforce diversity, consideration may be given to candidates who self-declare as belonging to one of the following employment equity groups: Indigenous, visible minorities, people with disabilities, and women.

Parks Canada is established as a separate employer in the Federal Public Service under the Financial Administration Act. Persons appointed to the Agency continue to be part of the Public Service. Parks Canada operates under its own human resources framework outside of the Public Service Employment Act and in line with values of fairness, competence and respect, and its operating principles.

Each person is entitled to participate in the appointment process in the official language of their choice.

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

We thank all those who apply. Only those selected for further consideration will be contacted.

Contact information